Learn how AI search actually works.
No-jargon guides to getting your business found and cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring your site so AI engines like ChatGPT, Perplexity, and Google AI Overviews cite it. Here's how GEO works and how to start.
Read →Guide · 5 minWhat is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is optimizing content to be the direct answer inside AI assistants and answer engines. Learn what AEO is and how to do it.
Read →Guide · 5 minGEO vs SEO: what's the difference?
GEO optimizes to be cited inside AI answers; SEO optimizes to rank in search results. Here's how they differ, where they overlap, and why most businesses need both.
Read →Guide · 7 minHow to get your business cited by ChatGPT
A practical checklist to get your business mentioned and cited by ChatGPT: server rendering, GPTBot access, answer-first content, schema, and brand authority.
Read →Guide · 5 minllms.txt explained: the new standard for AI search
llms.txt is a plain-text file that helps AI systems understand your site. Learn what llms.txt is, why it matters for AI search, and how to create one.
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